Anyone want to work together on an Ultimate CRM/Revtech Comparison Spreadsheet?
Tim Wainwright
0 replies
Guys, I've been following sales and marketing technology (revtech) obsessively for the last six years. My conclusion? Honestly?
It sucks!!!!!!!!!!!!!!!!!!!!!!
Let me qualify that - compared to what, say, "CRM" *could be*, the state of the category today is woefully far from its potential.
I'm looking for people who feel the same way and might be interested in working on fixing it, and getting to know each other by way of a cool short-term project.
Said project is a massive and relatively exhaustive spreadsheet that lets people really, truly compare the massive sales tech stack landscape that exists today.
I've basically set up an initial Google Sheet that will capture as many different feature clusters (Web Tracking, Email Sequences, Data Management, Ease of Use) as I can, and then drill in to specific features within those clusters (number of custom fields supported? HTML Canvas for Designing Marketing Email? Automated Domain Warming? Fancy Lemlist-style GIFs and custom images? Zapier integration? etc). Feature limits, pricing tier, discounts, annual vs monthly, etc - its all going to be here.
The cool thing is then the comparison - I've basically set it up where each row will be feature related and each column will be vendor-related. If a vendor does not have a feature, that cell gets left blank. If they do have it, the *quality* of that feature gets a rating between 1 and 10. If I've verified that the product has a feature, but haven't personally tested its efficacy, it gets a 5 by default.
I'm looking for a few other people who constantly find themselves trying to compare some new sales and marketing tools, or catch up on the latest feature adds from established vendors, and wishing the whole process were easier, to help me build out the spreadsheet.
At the very least, I'd like to either give the info away for free as a cool dude thing to do, but I'd also be open to figuring out how to turn it into something like https://www.noteapps.info, maybe with a bit of ad revenue or a coffee-tip-jar button. Or have a very small premium offering for continuous access to updated data, which could help fund ongoing maintenance as the number of new players and features in the space continues to breed like rabbits.
Anyway, here's what I have so far (very, very, very, very early days here):
https://docs.google.com/spreadsheets/d/1lJeRBhQsVqx7rQps0UL0CKBFQZgb07MxRALVaMbqTHo/edit?usp=sharing
Anyone interested?
FAQ (made up by me):
Q: What makes this different from one of your key inspirations, the Martech 5000 site? https://martech5000.com/
A: The Martech 5000 is a true gift from God to the world. However, it has a different goal from what I'd like to do. It exists to: A) measure the size and volatility over time of Martech as a category, and B) Identify emerging sub-spaces within the martech space. It isn't very helpful for people who want to know which tools are actually *good*, because it doesn't have any ranking or review features.
Q: Why not just go to something like G2 Crowd?
A: I like G2 and I use it a lot, but it hasn't ever given me the full quality that I need to do my job staying up on the space (decay rate is too high and accuracy is too low on the features of a particular solution). The reviews are quite helpful, although they can and are gamed (absolutely no way Pipeliner CRM's reviews are real for example, sorry guys, prove me wrong). G2 also misses a lot of vendors, especially the new kids on the block, which are some of the most critical!
🤔
No comments yet be the first to help
No comments yet be the first to help