Any performance marketers here working with video ads?

Question

We are launching a product that helps folks with video ads through AI.   We've managed to make them super easy to create up to 80% faster.

What do you use for video ads now?

Accepted Answer

Video ads need to grab attention quickly to be effective:
- Hook viewers in the first 5 seconds
- Get your key message across in the first 15 seconds
- Use eye-catching visuals, dynamic motion, and fast pacing
- Utilize emotion, humor, or intrigue to draw people in
- Have a clear CTA so viewers know what action to take
And of course, the video quality itself matters - crisp visuals, good lighting/color, clear audio. People are more likely to keep watching an ad that looks professional vs amateur.

Noah Christopher Bennett · Answer

Definitely! Video ads perform much better in terms of:
- Grabbing attention quickly
- Conveying emotions & building connections 
- Showcasing product benefits dynamically

Some tips:
- Keep them under 15 secs
- Focus the message & CTA
- Design for sound-off viewing
- Use eye-catching visuals

Anyone have experience with AI tools for optimizing video ad creative? I've heard good things about Pencil and Magisto for quickly iterating variations to test.

Liam Patrick O'Connor · Answer

Video ads are great for driving performance! A few tips for higher quality:
* Keep them short (15-30s max) to maintain attention 
* Use eye-catching visuals, dynamic movement, quick cuts to engage
* Have a clear CTA telling the user exactly what action to take
* Highlight your key value prop and why they should care
* Test different versions to see what resonates best with your audience
Any AI tools out there to help automate video ad creation and optimization?

Business Marketing with Nika · Answer

@videofusionio Personally, for my personal brand, I do not run ads – it is purely organic. But in another business, we usually ask UGC for customised videos and then we test it.

Videofusion · Answer

@busmark_w_nika Would love to learn more about your use case.   But what we do is as follows:
1.  Make it really easy to repurpose existing organic, UGC, influencer and branded video into ads
2. Our tool identifies the best hooks, key messages and CTA
3.  We find a way to do this very fast because at the end of the day the testing of different variants is what helps.

Are you currently using video ads in your workflow?

Answer

Video quality matters for sure! A few key things to optimize for better performing video ads:
- Use engaging thumbnail images to capture attention
- Keep videos short and to the point (15-30 seconds is ideal for social ads)
- Use captions since many watch without sound
- Test different creative elements like music, voice overs, text overlays etc to see what resonates
- Analyze viewer retention data to optimize the parts of the video that keep people engaged
Anyone have other tips that have worked well for boosting video ad performance?

Answer

Yes, I’ve been working with video ads for a while now! 🎥 They’ve become an essential part of our performance marketing strategy, especially for driving engagement and conversions. We’ve found that shorter, highly-targeted videos tend to perform best, especially when paired with strong CTAs and clear messaging. It’s all about testing different formats and audiences to see what works. Happy to share more insights if you’re interested!

Videofusion · Answer

@alistairblakesutherland Love it Alistair!  Are you currently using any tools to accomplish the above?

Business Marketing with Nika · Answer

In what meaning does it create videos of a better quality? Can you elaborate in bullet points?

Any performance marketers here working with video ads?

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