Which tagline do you like the most?

Question

Hey guys, im building a platform to help offline businesses automate and streamline their operations.

Our first feature is a to-do list which allows the employee (cashier, retail assistant, server) and business owner (cafe owner etc) to communicate remotely via the function.

Feature:

Owner can create tasks to be done (clean table, pack storeroom)
Employee clicks done when task is done, able to attach a photo or video
Owner can accept/reject task
Owner can add a $ incentive to hard tasks ($3 to whoever washes the dishes)
Able to prioritize certain tasks
Analytics to see who did what
We're building a ton of other stuff into the product, but you get the gist!

Stefan Manku · Accepted Answer

From what you're saying, it sounds like your target market aren't familiar with the online tools, so I wonder if they'll understand your Trello and Asana analogies?

Ankit Chhabra · Answer

Whenever we are defining the tagline, ensure that the words in it are familiar enough for a layman to comprehend easily.

Trello & Asana sound cool for sure but do not resonate with the target audience since most of them to be tech-savvy. I have worked with so many MSME clients and they haven't heard about Trello or Asana before. So the third option is the best as it clearly describes what service you provide.

And here's something we did especially on digitalizing the offline businesses and I believe some of the content would be useful to you as well if not all. https://yatilabs.com/blog/brick-mortar-store-to-e-commerce-website/

jw · Answer

@dragos_bulugean fair point!

Hugo P. · Answer

Totally agree with the other comments, Asana & Trello may not be known by your persona, either a comparison with something more casual and concrete like post-its or no comparison at all might be a better bet !

The idea is awesome btw ;)

Mark Sernoskie · Answer

I don't agree with using a competitor's name to describe your product, it often comes off bad and can hurt your product.

The third line can work, I think it just needs to be re-worded a bit.

Laura Nagyová · Answer

Trello for Brick and mortar shops.
I don't think that asana is well knowed outside of IT world.

jw · Answer

@gilad_uziely That's a fantastic point - thank you!

jw · Answer

@hugo_pochet1 Thank you!

jw · Answer

@javier_garmart thanks for that!

Antonija Bilić Arar · Answer

Voted for the third one. The first two not only assume your audience is familiar with the tools but fall in the trap of defining your product by anchoring it with some other product which I find is a thing of past and not cool at all anymore (the 'uber for...' cliche)

Gilad Uziely · Answer

I can tell you which one I don't like... The 3rd one is based on the assumption that people with physical stores/businesses believe that online businesses are easier to run. I don't believe that and I'll be surprised if other people think that. If you really like that direction - run a survey and see if you can validate that assumption.

Having said all that - the best way to test this is by running an A/B/C test on FB. Everything else is basically useless (including my comment above 😂 )

Good luck!

Richard Shepherd · Answer

Awesome idea. Worked in kitchens and a fishmonger, we just had lists on paper.  Incentives is a great idea.

With regards to the tagline, my gut feeling is none of those work but I will give a constructive reason why I think this.

In the deli, say, it's possible (actually most likely) the person you're selling to has never heard of Trello or Asana because they spend all day putting olives in pots and using an EPOS system we've never heard of.

They also have no idea what running an online business is like because, they don't run one.

In fact, to them, running a bricks and mortar business is their comfort zone so to them, a lot easier to run than a mystical online business.  By the way, did you know the internet is killing the highstreet?  They'll say with a certain degree of venom.

In my website design business I have clients that say things like 'this internet stuff blows my mind' and 'what's a domain name again?'

Would it not be better to angle the tagline around the pain point the customer has in their language without assuming they need to have pre-existing knowledge of another product?

You hear sooooo many startups say 'we're GitHub for lawyers' or 'GitHub for sheep dog trainers'.  I get it, version control is an amazing thing that developers use. Lawyers have literally no idea what you're on about.

This is offered constructively.

Answer

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Dragos Bulugean · Answer

I don't think you should use references to existing tools since the tool that you're building seems designed for people that haven't used anything else before. Maybe think a bit outside the box. Good luck!

Which tagline do you like the most?

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