What are your best resources for marketing a new app?

Question

Obviously, PH. But I'm curious as to what other resources you've successfully used, especially if your product is a Mac OS app? Thanks.

tonixx · Accepted Answer

Do you remember MillionDollarHomepage.com (MDH)? I'm sure the older of us do :)

Ever since I found out about MDH, in 2005, I felt like the idea could also be applied to other fields, but never found the right fit. That was until recently, when a friend of mine launched a simple app for iOS and asked me to help with the marketing side.

I looked for a directory where I could submit it, but I could find a good one. That’s when the proverbial light bulb went on :) I should build a MillionDollarHomepage for iOS apps and games! After several implementations, here’s what I’ve created:
https://MillionDollarTablet.com

Those who own iOS apps or games can submit their creations to the Free page, but to get the most benefits, they should choose a paid submission.

There’s a catch: the more submissions there are, the higher the price gets. Here are the mechanics:
- the first 50 spots (first screen) are priced at $100 each (90% discount), the next 50 spots (2nd screen) are priced at $200, and so on. From the 10th page onward each spot costs $1,000
- the first spot on the dock costs $500. The next one $1,000, and so on. The 15th spot costs $7,500

The end goal is to reach $1,000,000 from all the submissions and that’s when the submission process will close.

Here are the benefits for the paid listings:
- The app or game will be listed for 10 years !!!
- The app or game will appear on the main screen
- Each submission get 4 do follow links (main screen, detailed page, directory, free screen) – this is great for SEO
- Listings get the same exposure as the directory gets
- Owners get monthly emails with the number of clicks for each of their listings
- The app or game gets its own details page

Users can buy multiple spots for the same app or game.

I’ve launched MDT about 2 weeks ago, contacted multiple app and games owners and managed to sell 21 spots.

What do you think about my quirky iOS directory?

tonixx · Answer

@john_mirochnik You might want to check out my quirky iOS directory:
https://MillionDollarTablet.com

John Mirochnik · Answer

In my case, Facebook forums have been the best sources for customers. I have 2 stock market research apps and joined several Facebook forums dedicated to investing. I post there with screenshots and links to the apps typically as a response to someone’s question. I have noticed a jump in downloads after posting. Of course, every post needs to be relevant to the topic.

suryakant yadav · Answer

@david_t_kim @yulia_mamonova where the product is needed. In another word, niche market

Fabian Maume · Answer

If your app is B2B, try to outreach people over linkedin using Phantombuster You can also contact the top Quora writer about Mac to ask them for feadback.

Rupesh Mehta · Answer

Quora has been super useful for me to generate some traffic for my platform www.dropurcard.com/home , but you need to write lot of useful content before you get noticed.

mariopepper · Answer

forums usually, tech and IT-related

MearSoft · Answer

Hello, we are excited to share our newly developed app in the field of financial technologies with you. We would love for you to download and try it from the App Store and share your feedback with us. Your valuable insights will help us further improve the app. Thank you in advance! https://apps.apple.com/tr/app/fi...

Yuliia Mamonov 🇺🇦 · Answer

@david_t_kim hi David! Could you please share what you mean by "organic communities"? Sounds interesting!

Dhruv Bhatia · Answer

Linkedin is a great resource for marketing a new app, especially if you plan to charge for your product in the future.

Mark Mankarious · Answer

When I launched https://isoflow.io, a friend of mine posted a link on HackerNews which generated a lot of traffic.  Great audience for tech products there.

T · Answer

@mariopepper Yes, actually

Anxo Armada · Answer

I am a noob, but I am starting with Product Hunt Ship and I think it makes the point. We are thinking about launching next month and here we can engage with our community earlier and get feedback.

David T. Kim · Answer

In my humble opinion, organic communities and crowdfunding are extremely underrated. Of course, those require a lot of pre engagement and transparency!

Anxo Armada · Answer

@anxo_armada @gauravbora we are really starting, yesterday I created our first landing producthunt.com/upcoming/kudu and I am iterating on it. We hope today we can add the first version of the product video. We want to launch on PH December 15, feedback welcome!

My first impressions are quite good, it allows you to hype your little community and attract new ones around feedback and the product hunt launch. You have tools to easy communicate with all of them or a subset.

What are your best resources for marketing a new app?

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