Need advice for launching the English language version of a product.

Some context: I recently joined the team of www.neaktor.com as a product manager, after using it for the process automation in my own project and becoming a fan. We had some success with our product in Eastern Europe and now I think we are ready to try it out with English speaking users. We are still ironing out some translation/localization issues. Problem: Although users like Neaktor(we get very good reviews on regional review sites), we do not have a strong community around our product so getting noticed on PH will be a challenge. What would be your strategy? Any advice will be greatly appreciated.