Do you believe that a company's brand color can influence client impressions?

Question

Studies have found that a company’s color influences approximately 80% of a customer’s purchasing decision. This means that the right choice of color does not only strengthen the brand association, but it can also affect the total sales.

Hunters, what do you think regarding the color psychology?

If someone is interested, here are cards with descriptions of the most popular colors: https://www.instagram.com/p/CEozRholCHy/

Sean Foster · Accepted Answer

I definitely agree that color plays a part.  I am not sure I believe that the brand color accounts for 80% of the influence in a purchasing decision, though!  That sounds extraordinary.

As you mentioned it is document that color psychology plays a part in mental models.  Like the color blue exudes "trust" or that orange means "friendly".  I suppose, to answer your question, "Yes".  The brand color can absolutely affect how a client or customer feels about the company.

Answer

Definitely. There is a reason why you see a lot more companies with a blue/white color scheme than orange/green/purple!

Tarek Dajani · Answer

I am neither creative nor does my work entail any type of creativity (Finance). Honestly, when I was doing my logo I just told my friend make it in dark blue because I like the color. Good to know that Blue accounts for trust. Maybe that might help when I launch :)

Olga Trykush · Answer

@blogreigncom Even too much of blue websites 😅

Olga Trykush · Answer

@sean_foster1 @steven_m_gotfried You're right, check out also this article, they provide more in-depth explanations: https://www.fastcompany.com/3028378/what-your-logos-color-says-about-your-company-infographic

Hania Amir · Answer

Unique Company brand color is very important for client influence impression because many clients are also attracted through the color contrast and eye contrast and it also depends on Which age people most visit your site because company brands color depends on clients age the reason is that youngsters like the bright color while elder people like light color.  and many logo design services https://logodesigner.pk/ provider before starting the working on the logo they also know about the site visitors age which type of people will visit this site.

Cadabra Studio · Answer

Absolutely! There're numerous researches that prove this point. The color has an influence on our subconscious perception of things. Some "meanings" of colors are already embedded in our minds very deeply because of the culture we're surrounded with. Like, blue and green are calming colors because we see them everywhere in nature, and nature has a soothing effect on every one of us. And red color is now associated with something dangerous or passionate; it triggers our emotions. These are so basic levels of our psuchological structure that we barely pay attention to them.

Chase Steele · Answer

yes. because certain colors/color combinations do affect the brain in different ways.

Olga Trykush · Answer

@sean_foster1 https://blog.marketo.com/2012/06/true-colors-what-your-brand-colors-say-about-your-business.html

Valerie Fenske · Answer

I am totally of that opinion! Colour palette does matter.

Olga Trykush · Answer

@sere_p Great, I respect companies that are paying attention to all details

Lilly Hatz · Answer

absolutely. there's been multiple studies that show that certain colors affect people's moods. https://www.dailysabah.com/health/2014/09/07/scientists-demonstrate-colors-effects-on-human-behavior#:~:text=According%20to%20studies%2C%20scientists%20claim,affect%20humans%20physically%20and%20emotionally.&text=She%20also%20mentioned%20studies%20about%20the%20color%20blue.

Karl Nislow · Answer

@steven_m_gotfried @sean_foster1                                                                        
Here are some additional research and case studies as well:

https://m.scirp.org/papers/81301

https://blog.kissmetrics.com/wp-content/uploads/2013/04/how-colors-affect-conversion-rates.pdf

https://pdfs.semanticscholar.org/f7c3/b2a780a7a3bf907ef807085b86a63f0d8d0a.pdf

https://pdfs.semanticscholar.org/3c33/ea02ea7ad48475eab0c8376195768f317972.pdf

Mohammad Saqib Ali · Answer

Well, yes definitely! brand colors do matters and but it depends for whom you are working with or projecting just like a design throws a message same as a color has its own importance to reflect towards the target audience. Before shaping, you should identify your client's objective because on that basis you will exercise accordingly. There are major platforms with creative thinkers like logo design in Karachi who worked for many businesses and startups with excellent reviews and good ratios.

Do you believe that a company's brand color can influence client impressions?

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