5 things you can do wrong right before the launch

Hey Product Hunt people, This week has been hectic as we're launching our product next week. I was going to get a lot of stuff done on time, but... here is what I have done wrong - sharing this in hope it will be helpful to fellow makers launching soon! ;) #1: SETTING UP A SHIP PAGE TOO LATE I created our Ship page just 10 days prior to the launch, but I could have easily done that 2 months ago. Why didn't I even try? Creating it is so fast and easy, and the best part is that you can edit it anytime! Right now my opinion is that a Ship page is almost like a business card. You are building relationships, you hope people will remember you when you launch your product, but... you don't give them your business card - that is, the link to your Ship page. So making this page ahead of time is definitely a good idea. Btw, this is my Ship page: https://www.producthunt.com/upcoming/nitro-human-translation-platform I even got some great feedback from the community and edited the page accordingly - thanks, Ido! @ido_lavi #2: NOT TURNING ON THE PROMOTE MODE ON THE SHIP PAGE I paid for my Ship page and waited several days for it to show up in the Upcoming products section. When I finally contacted the support with the question "why?", it turned out it was my fault: I didn't turn on the Promote button and lost a couple of precious days :/ but at least the support was super fast to help out. #3: NOT PUTTING ON HOLD EVERYTHING BUT THE LAUNCH PREPARATIONS What should you do a week prior to the launch? Ideally just focus on the launch-related tasks. But I still spent some time on other work tasks which could have waited (or been delegated), because I felt bad about colleagues waiting for my response. #4: KEEPING READING "HOW-TO" ARTICLES ABOUT PH LAUNCH 🙈 I already read a ton of such articles like 2 months ago. A week before the launch is definitely not the right time to scan these articles trying to find some great advice I could use for the launch. It's time for the action. not for the research! It is indeed my guilty pleasure to dive into research and not knowing when to stop. Don't be like me, save your time :) #5: DOING MOST OF PREPARATIONS BY YOURSELF I did delegate working on visuals, but almost everything else in terms of preparations has been done by myself. Now I realize it takes way more time than I thought. So I should have either given myself more time to work on preparing for the launch, or shared launch-related activities with somebody from my team. Probably I just felt like doing it all by myself and having all the fame myself, lol. No, it's best to share, teamwork is the way to go! :) Here is one thing I DID RIGHT though. 2 weeks ago I made a list of things left to do before the launch AND marked the priority: high, middle and low priority. So when I found out I'm falling behind my own schedule, I also found out I didn't spend time on things with low priority. Hopefully I'll get the important stuff done this weekend... wish me luck 😀