What are the platforms to market a SAAS product?

Question

As people say, don't get into paid marketing until you started to earn revenue, but the problem is to earn revenue, you need customers and how one can get customers for free without spending a penny. Big Problem.

Kash Pourdeilami · Accepted Answer

You'd have to find a community of people that have the problem you are solving. For me personally meetups and in-person meetings have worked much better than any online platform for finding early adopters. Mainly because the early versions of most stuff I worked on couldn't succeed by just being put in the wild and needed constant feedback from people that it was a solving a problem for

Kash Pourdeilami · Answer

@ravigupta9363 For local meetups, meetup.com is pretty good. I've also had good success with finding relevant discord servers to the stuff I was working on and engaging with people there

Answer

If you want to target professionals, LinkedIn Ads may help you with the best targeting. From Google trends, most uses of LinkedIn are between Tuesdays and Thursdays. LinkedIn may come with a bit of a cost (you'd have to check their costs)

If you target Facebook users, you will more likely target people who "like" software, or elements from your software solution domain, bot who are not necessarily experts in the domain - so plan for large volume of add distribution and lower engagement. From Google trends, the highest use of Facebook starts Fridays, peaks over weekends and slows down starting Mondays.

Regarding the paradox of getting customers without marketing, I share your confusion, whoever, I decided to invest in online marketing because it's an effective alternative when targeting worldwide customers. I spent a lot of time pitching my platform in startup events, but it did not work out so well.

These are my personal conclusions from the little experience I have so far. 
I'm not connected to any of the mentioned platforms.

Ravi Gupta · Answer

@kpourdeilami thanks for your comment, can you suggest some best places to find communities?

What are the platforms to market a SAAS product?

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