14 SEO Tips for Small Businesses

Before Christmas will be in a full run I will post something educational. Yeah, that's me. 😃 This time on SEO. 1 Set up Google Analytics and Google Search Console Use GA and GSC to gain a baseline understanding of your current traffic and engagement metrics. 2 Set up your Google Business Profile Create and optimize your Google Business Profile to rank on Google Maps and help customers find you more easily. 3 Do keyword research Do keyword research to ideate content, optimize your pages, build your site structure, and curate your Google Business Profile. 4 Analyze SERP competition Analyze SERP competitors to find keywords, learn what your audience likes, and understand your industry better. 5 Review your site structure Make sure your site is easy to navigate for both users and search engines. 6 Add schema markup Help Google understand your pages better with schema. 7 Optimize on-page elements Make sure your titles, meta descriptions, and headers are all relevant to your target keyword. 8 Create content to connect with your customers Create content that users will find, enjoy, and remember. That way, they'll remember you when they're ready to buy. 9 Find and fix basic SEO issues Use tools to diagnose problems with your on-page and technical SEO. 10 Create relevant online listings for your business Get backlinks from relevant directories to boost your ranking. 11 Ask your suppliers and business associations to link to your website Get on your suppliers' and business associations “where to buy” or “stockists” pages. 12 Monitor local listings The accuracy and consistency of your listings across multiple directories can affect your ranking. 13 Encourage & respond to reviews Reviews prove that your business is worth patronizing. Your responses show how involved you are in your community. 14 Track your rankings Track your performance so that you can find out which techniques are working, and which need further refinement.