12 branding screw-ups—and 1 fix that'll change everything

Here's what's killing brands in 2024. Spot any of these in yours? 1. Believing Product Development Will Drive Sales If sales are down, the answer isn't "better product"—it's a better brand experience. 2. Marketing and Sales Don't Talk If sales and marketing don't sync, your brand's voice is as split as your strategy. 3. Good Design ain't Good Brand Pretty colors ain't "personality". If your "brand" is just logos and color schemes, it's as deep as a puddle. 4. Playing It Safe Safe brands are forgettable. If you don't dare to go all in, don't expect anyone to remember you. 5. Endless Tweaks Instead of Real Strategy Tweaking your product is like rearranging chairs on a sinking ship. If your brand's broken, no update will fix it. 6. Chasing 'Unique' Features Instead of Real Differentiation Features aren't a brand identity. Stand for something that matters. 7. Falling in Love with Your Marketing Are you marketing to people who care or to yourself? No one buys what doesn't hit home. 8. Thinking Great Products Sell Themselves Believing your product will "do all the talking"? You're in for a rude awakening. 9. Being a Tactic Junkie Without Strategy Random tests without direction? Congrats—you're the guinea pig, not the scientist. 10. All In on Technical Details, Zero Emotional Pull All facts, no feeling? Your brand's a robot. Connection beats perfection every time. 11. Perfecting Data, Ignoring Impact If you want loyalty, spark emotion—not accuracy. 12. Mistaking Trends for Brand Strategy Jumping on trends without real vision? You're adding to the chaos. *************** The 1 Solution: Brand Unity Show up as one unified brand, not a scattered pitch. *************** Spot any of these in your brand? 🟡 Like this? Repost it to your network; your followers are gonna love it! The algo's an enigma; you probably won't see this account again, so don't forget to follow me @ Adrian M. Peticila 🟡 for daily branding lore.