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In a crowded market, it's essential to create a design that stands out from the competition. How can I create a design that is unique and memorable? Should I focus on creating a bold and eye-catching design or a subtle and sophisticated one? How can I incorporate elements of our brand identity into the design while still standing out from the competition?

One of the primary aims of new products is to increase the waitlist until the public launch. What is the most effective strategy you've used to expand your waitlist and ensure it works?