Victor Ijidola

Hey guys, with everything that s been going on, it s safe to assume your customers attention is much harder to hold right now. They re more focused on how to save their lives and business despite the current crisis around the world. So if you re looking to get their attention or convert them into leads, you have to do a better job at creating content that s relevant to them right now. Anyhoo, I wanted to share what I m doing to attract and hold their attention in this season: 1. Talking about new and relevant findings (that help them right now) 2. Crafting the top 20% of my content more carefully 3. Cutting out unimportant points from my content 4. Delivering the value readers came to my content for 5. Going heavy on visuals Avoiding distributing content through channels my prospects don t frequent If this doesn t get classified as a plug, I ve got a full guide where I explain each of this points better; if you want it, say yes and I ll send it to you. (No signup required)

Shared this on Reddit yesterday and many found it useful. So I thought to share it here as well. 6 things to do before creating any B2B content: Ask yourself: "What topics do my audience really need content on?" 1. Ask a second question: "What do they want to know about these topics?" 2. Make sure you have enough experience to write on what they want to know or, at least, use deep research to create truly helpful content. 3. Another key question to ask: "Is there an opportunity to create awareness/interest for our product in this content, while delivering value to our audience, and without being salesly? If no, examine why you're creating the content. 4. Be succinct enough in your content and don't hold back on sharing anything that would be helpful. 5. use visuals; they make your content clearer and easier to digest. Three things to do after writing blog content: - promote content to your network - promote content using ads and reach those outside your network - promote content through partnerships (also to reach prospects outside your network) Did I miss anything? . . I regularly share stuff like this with smart B2B marketers on my list; see what it's all about: https://www.premiumcontentshop.c...

I'm thinking of launching a resource on PH and I'm looking for ideas. Please share any ideas you think would be helpful. Thank you all in advance!