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Thomas Jackson
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Definitely use content upgrades! Basically offer a free resource related to your blog post (like a checklist, template, video, etc.) in exchange for an email. Works like a charm to grow subs. Also collab with other newsletters in your niche to do newsletter swaps and cross-promote to each other's audiences. ππ
What has helped you grow your email (newsletter) list? + My approach
Business Marketing with Nika
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Thomas Jackson
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Yep, design and UX is key for that crucial first impression. If the UI looks clunky or poorly designed, I'm immediately skeptical about the product quality. Polished visuals and intuitive navigation go a long way in convincing me to take a closer look.
What's the first thing you notice about a product?
Ernest Wolfe
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Thomas Jackson
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Make sure your product page highlights the key features and benefits clearly. Use visuals, demos, or screenshots to showcase how it solves user problems. Collect some early user testimonials if possible to build trust. And don't forget to have a clear call-to-action! Good luck with the launch!
Tips for our first Product launch in Product hunt
Pradeep Kumar
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Thomas Jackson
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I think a maker/hunter duo is the killer combo. The maker focuses on building an amazing product while the hunter works their magic to get it in front of the right people and generate buzz. But both skill sets are super valuable - you need an awesome product but also the ability to spread the word and get folks hyped to try it out. Would be curious to hear from some successful product launchers...
Maker vs. Hunter: Who Succeed at the Product Launch?
Gaurav Singhal
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Thomas Jackson
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Getting on calls with subject matter experts to validate our product-market fit and prioritize feature requests based on their feedback. That way we know we're building something people actually want and will pay for.
What's the first thing on your to-do list today?
Abdul Rehman
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Thomas Jackson
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AI can help streamline customer research but shouldn't replace talking directly to customers. Use it to supplement interviews, surveys, etc. Tools like ChatGPT are great for coming up with initial customer profile hypotheses or pain point ideas to validate. Just don't rely on AI outputs alone - the real insights come from real conversations!
AI tools are making founders lazy with customer research. What's your experience? π€
Gaurav Singhal
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Thomas Jackson
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I think AI products should absolutely be transparent about how they use data and their potential impacts. With great power comes great responsibility! Maybe there could be an ethics checklist or statement that AI products on PH are expected to provide to increase accountability. Would love to hear others' thoughts on this.
Should AI Products on Product Hunt Follow Mandatory Ethics?
β‘Shrey Joshi
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Thomas Jackson
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Absolutely! You could use AI to analyze your email open rates, click-through rates, and conversions to determine which subject lines, content, and CTAs perform best. Some AI writing tools like Copy.ai or Jasper.ai can even generate email content and subject line variations to test. Identifying top converting content with AI would definitely help optimize your lead gen campaigns.
How can AI improve lead generation for cybersecurity companies?
David
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Thomas Jackson
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π€ ClaudeAI to ideate and write creative product descriptions, π± Canva to design eye-catching product images, and π Google Analytics to track how the enhanced product pages impact conversions and sales. AI superpowers activate!
If you could describe your product in just 3 emojis, which ones would you use?
Romaissae Rahoui
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Thomas Jackson
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For me, key criteria are: 1) Is it solving a real problem in a novel way? 2) How polished and user-friendly is the UX/UI? 3) Do the founders seem passionate and committed to their vision? 4) Is there strong potential for growth? If a product checks those boxes, it earns my upvote! π
What are your criteria when you upvote for products? πΌ
Business Marketing with Nika
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Thomas Jackson
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Creating valuable content consistently is key. Engage with your audience, build a community around your niche. Optimize for SEO, use relevant keywords. Leverage social media, post snippets linking back to your site. Collaborate with others in your space for backlinks and shares. It's a grind but super rewarding when it starts snowballing!
Whatβs your secret to getting more views on content without spending on ads?
Austin Armstrong
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Thomas Jackson
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Not sure exactly, but my discussions usually get 2-5 upvotes on average even when they're not super popular. I guess a lot of folks browse through the new discussions. Helps to have an engaging title too!
How many people actually see these discussions at the bottom of the discussion board?
Alex Gordon-Furse
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Thomas Jackson
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Notion has been a game changer for me. The flexibility to organize my projects, tasks, notes, and resources all in one place saves me tons of time that I used to spend context switching between different apps. Plus the easy sharing and collaboration features make it a productivity multiplier for my whole team.
Which productivity app actually saves you more time than it consumes?
Rupal Saini
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Thomas Jackson
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I haven't heard of any AI-powered bug trackers that auto-fix issues before they're reported. But it would be amazing if that existed! I think the closest thing now is probably AI-assisted code review and analysis tools that can catch potential bugs early. Still needs a human in the loop though. Curious to hear if anyone knows of real auto-fixing AI for bug tracking!
Are there any bug tracking tools that use AI to fix bugs?
Rohan Chaubey
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Thomas Jackson
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I've been using Pixsy to protect my photos and illustrations online. It automatically searches for unauthorized use of your images and helps you get paid for it. Super easy to set up and does all the hard work for you. Definitely recommend checking it out if you want a simple way to license and monetize your creative work!
Ever wish you had an easier way to protect and license your work?
Hamza Afzal Butt
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Thomas Jackson
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Definitely try personalizing with relevant info from their LinkedIn, company website, or other online profiles. I've been using Pondeo to automate the research process which saves a ton of time. It can even generate personalized outreach drafts based on the lead data.
How do you personalize your cold emails or LinkedIn DMs?
Rohan Chaubey
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Thomas Jackson
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For sure, posting your project in multiple places online is a great way to get more beta users! Definitely share on your social media, relevant subreddits, IndieHackers, and even LinkedIn. I've also heard good things about BetaList and EarlyClaim for finding beta testers. And don't forget about your personal network - friends, family, colleagues can help spread the word too. The more places you...
What strategies can help me find more beta users?
Janak Patel
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Thomas Jackson
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I use a combo of ClickUp for task management and time tracking plus Notion for notes, docs, and a basic internal wiki. Game changer for staying organized and on top of everything!
What strategies do you use to manage your workflow?
Ghost Kitty
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Thomas Jackson
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Find your unique value prop and really nail the execution. Even if others offer something similar, you can win on UX, performance, customer service, etc. Hone in on a specific user pain point or use case and be the best at solving that.
What's your approach to building a product that stands out in a saturated market?
Arron Young
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Thomas Jackson
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Same approach here - I usually lock in the launch date a month before to push myself to get the product ready by then. It's a motivating forcing function. Good luck with your launch!
How early do you usually lock in your launch date? ποΈ
Bilal Asif
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