About
Hello, I'm Thelma, a 26-year-old Direct Marketing Specialist with an analytical edge, currently sharpening my skills in the bustling city of Chicago. My journey began at the prestigious Booth School of Business, University, where I honed my analytical prowess. Now, I'm immersed in the dynamic world of marketing at Merkle, where data-driven decisions are my forte. Armed with insights and creativity, I craft campaigns that resonate with audiences. Chicago's energy fuels my passion, and I'm excited to push the boundaries of direct marketing, always seeking the next big breakthrough. Join me on this thrilling journey as we redefine marketing one data point at a time.
Work
Design
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What is your social media marketing strategy?
Social media marketing is an important part of our content/product marketing strategy. It can help us grow our business awareness, reach new customers. How do you design your social media marketing strategy?
How do you ensure your SaaS prioritize the user experience?
I'm curious to know how you all ensure that your designs prioritize the user experience. I've been thinking about this a lot lately, and I've come up with a few things that I think are important: Start with the user. Before you start designing anything, take the time to understand your users. Who are they? What are their needs and goals? What challenges do they face? Keep it simple. Don't overcrowd your designs with too many features or information. Be consistent. Use the same design elements and patterns throughout your designs. Test your designs with users. Once you have a prototype, test it with users to get their feedback. What are your thoughts on this? How do you ensure that your designs prioritize the user experience?