Sunit Mohindroo

Our startup has been using @aprildunford's book from the week it came out! It's direct, it's tactical, has great examples, and the kicker...she has an tested and reproducible framework that can be used with any market, any product. I went to one of her workshops about 5 years ago and we are still using her concepts in our marketing machine today. It was a no brainer for me to pick up this book...