Sudisha Mishra

I think most of the suggestions here are rather patronizing in nature. I think tools can help a lot in maximizing productivity, so I can suggest the ones that I like. - Inkpad: I use this to jot down my thoughts and it automatically backs my notes to cloud, so no data lost. - Flipboard: I use this to keep track of news that matters to me. Google News can be cluttered with some nonsensical Page...

I think you pretty much hit the spot. Case studies are in-depth analysis written by the in-house marketing team generally. It's written from a company's point of view, how our product improved a particular company's stack. Customer stories on the other hand, are testimonials. They come from the consumer directly.