Shruti Taneja

Partnership marketing is one of the most effective way to double your brand's reach, without any additional spend. However, it's one of the most difficult and time consuming tasks. The process involves identifying where synergy is possible, pitching, follow-ups and negotiations. The process can take months! This is where Paired comes in, making the process easier by providing you access to all...

Smart collaborations can add value and reach for your company. This pandemic is sparking a 1 in a 100 year economic event, and a potential global recession. In order for businesses to survive, we need each other. We need to reinvent the way to reach new audiences, cross promote, collaborate and incorporate collaboration marketing as a business strategy, now more than ever.

Great idea! Can you transfer the shapes to adobe after creating them on the app?

Hello! I recently started a platform, Brand Genealogy to document stories of some of the iconic brands that we love today. When you read brand stories, you realise that brands are shaped by so many aspects, from sociological to psychological. You understand the motivations and thought processes of the people who started it, and weathered all the storms. The aim is simply to inspire people to...

Read the stories of some of the iconic brands that we all love and how they came into existence, despite all the odds :)