Simon Krystman

It's an area that we struggle to teach at universities and entrepreneurship centres. Getting idea validation data is a more mature science now but very little work has been put into defining product-market fit and measuring it. It probably lies in the words: "Does your product have a large enough customer segment (market) that is buying and using it". But how do you measure this? You posted a...

It's fundamentally about finding product-market fit. Once you know what customer segments want your product then it's about talking about the big problem you solve for them. This applied to new customers as well as growth.