Shubhangi

Social media trends (AI, Web3 for example) may not particularly be bad, but they sure are crazy enough to distract you from your ongoing works. Can you share your strategy to stay focused and beat the FOMO caused by online trends?

Fueler.io is a free tool that helps you present your work with customizable portfolios. Back in 2021, Founder Riten Debinath was a freelancer and faced issues sending and managing multiple links to clients. After talking with other freelancers, he saw a gap in the market and came up with Fueler which was earlier known as Kiwis Media. Fueler's unique proposition is simple: Publish your work on Fueler and send the link to potential employers or clients for opportunities. You can even go the extra mile to create a custom portfolio and impress your clients with a different kind of work. Hiring managers can find potential employees by looking at the quality of work. To reach its target audience of knowledge workers (writers, designers, developers, and marketers), Fueler tapped into different marketing channels and strategies. Let's dig dive First 100 users: The first 100 users came from doing things that don't scale. The team cold DMed their potential target audience on Twitter. Fueler gets the majority of its traffic from Twitter, with 7k+ followers all grown organically. As GenZ forms a major part of their user base, the content is relatable, fun, and educative, revolving around Proof of Work. The Fueler team is also active on Twitter, talking about Proof of Work, and adding to brand awareness. Fueler created useful tools (like design templates, meme directories, and 3D icon libraries) to increase brand awareness, engagement, and loyalty. This strategy is used by big brands like Canva. The majority of Fueler's user base comes from India and is comparatively less active on Discord. From day 1, the team built a community on WhatsApp to have maximum engagement. Their WhatsApp group is one of the most active communities out there, and the team regularly engages there and shares valuable content. Collaborations Fueler partnered with colleges and other brands with similar audiences to increase brand awareness & educate their audience about the importance of Proof of Work. They regularly collaborate with industry leaders and organize online events to retain and bring in new people. Weekly email newsletter In the weekly email newsletter where they publish opportunities, proof of work ideas, and other interesting resources for subscribers. Fueler's success shows that startups can tap into organic marketing to grow their user base. If you liked this post, do follow me on twitter at @Prantish_ai