Keep makes it easy to consolidate all your alerts into a single pane of glass and to orchestrate workflows to automate your end-to-end processes.
Think of Keep like GitHub Actions for monitoring tools / Datadog Workflow Automation for any monitoring tool.
Pingdom/Cronitor free alternative (but the other way around and A LOT simpler, with A LOT more capabilities), suitable for developers, system admins, DevOps, and individuals with complex networking situations (think “onprem” or K8s clusters with no inbound).