Samyak Tripathi

Most Startups are just at the Mercy of Existing Market Leaders. , / . This is how Not to do it : Organizing Events--- Getting Featured on Tech Crunch--- Succeeding your Product Hunt Launch--- Being in the G2s and Gartners'--- Starting a Podcast--- Writing Content--- Most people fail to get Marketing, only because they think of it as Channels, not Strategy. The Core of any Well Constructed marketing campaign is good Positioning but it is not about copying and pasting what Notion did, what Canva did, what Hubspot did, It's about knowing your customer from the nerves and finding a quick hack to get into their minds. These are the 4 Areas of Positioning you need to Hit Home! The Character- The Protagonist of the Story, your Ideal Customer Profile. Practically for most Software businesses, there is no one customer you are targeting. Your ICP is not the only customer set you choose but it is the set that you devote most of your resources to acquiring. The Villain- Every good story has a villain. Define the villain of your customer's story in 1 to 2 sentences. Caution: Don't create villains based on your assumptions. Do Qualitative Research to find out what actually is the Primary Problem. The Guide- How do you want to Portray your Brand or Product as a character in the Customer's day-to-day life. The End- What is the Transformation you are bringing in the End User's and the Leader's Life. This is a Start to getting the Sense of the significance of a Brand Story, there are numerous things you need to do research for, like Trends, Competitors, Urgent Problems of the Customers, Potential Touchpoints, etc. But this is enough for today.

I believe Growth is a Strategy as a Whole, but the hacks also matter a lot. But you cannot cook up a hack by watching content or thinking, you have to start executing on strategy first, the hacks would follow while testing and iterating.