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Happy Monday! How was your weekend?
I hope you all had the time to recharge during the weekend or to focus on your side projects. How was your weekend and what did you do?
Why does every job ad for digital marketing want the candidate to be experienced in everything?
Why do companies want one single marketing role to be proficient in ads, social media, email marketing, copywriting, SEO, e-commerce, graphic design, reporting, website management, etc? Is this normal? Should a marketing coordinator, for example, be able to do all those things? I have come to a lot of experience in most of those skills (except for ads, e-commerce, and graphic design) and it still is not enough!
