About
If you’re like me, you got into business to make a difference in people’s lives, and it makes your day when your customers are delighted with their experience and results. I've been running my own businesses since 1999. Over that time, I've become experienced in all aspects of online marketing, including media buying, direct response copywriting, eCommerce (including Amazon), building courses and membership sites, and writing B2B software services (SaaS). Most of the software services I've created were born from the needs of my own online businesses, which I've then made available so others can benefit from them too. Outside work, I also love: 👨👩👦👦 ☀️ ⛵️ 🎢 🍸 🏂 🎬 ⛄️
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Do you consider yourself a morning person or a night owl?
Many software developers may fall under the category of "night owls" and prefer not to be disturbed before 110am, while others find that they are more productive during the early hours of the day. How about you?
How did you acquire your first paying customer?
As an early stage startup founder, my big million dollar question at the moment is to find the first set of customers who will pay for an early stage product. Keen to understand how other founders / makers reached this milestone.
📍How to avoid wasting countless hours building a product no one wants to use?💡
This is the most common mistake Engineers turning entrepreneurs make. They start building the product without validating the idea first. A couple of months go by, and they build an MVP, but the harsh reality humbles them down: No one is willing to use it, as the solution does not solve any problem. Or worse, they have built a clone of an existing platform. How to avoid wasting countless hours building a product no one wants to use? Read The Mom Test. Often times you ll ask your close friends or coworkers what they think about your idea, and your question will probably be: Hey, I m building this amazing app that does what do you think about it? Or: I m building an app about Would you use it? The answers are always positive because you are asking the wrong questions. You ll have a couple of conversations like this, spend months building the app, and then wonder why no one is buying your app, not even the ones that said they liked the idea. General rules of thumb: 1 Talk about their life instead of your idea, see if the problem exists for them, and don t push towards hearing what you want to hear. 2 Ask about specifics in the past instead of generics or opinions about the future. 3 Talk less and listen more. Do the research (Become a scientist yourself) Research, and see if there are existing platforms that solve the problem you are trying to solve. Do you still want to give it a shot? Figure out how your platform will stand out, what will differentiate it from the competition? Measure interest Follow these (mostly) no-cost steps to validate your idea: 1 Build a landing page, don t waste time designing it, or even coding it yourself. Instead, use a template or a page builder (Webflow does the trick). Your focus should only be explaining what the startup does, what problem it solves, and the value it adds to its users. 2 Add a Join Beta or Request Access button/CTA. 3 Share the landing page on Reddit, Discord, Slack channels, and LinkedIn. If within 2 weeks there is no interest, then you got the answer. 4 Sharing it out in the wild should give you most of the answers, but if you still insist, you can run ads (with a minimal budget). If you want to give it the last shot, run Google ads, and see if anyone is interested in your idea. #buildinginpublic #day2 #entrepreneurship