Rob Tapella

I used this app for a long time, probably a year now. The concept is good but the execution made it very ineffective and frustrating. The in-app support was useless—I attempted to send feedback repeatedly and it would just give me an error message. There was no other way to get support or give feedback. The biggest problem is that in order to get food insights you have to be consistently...

Consultancy design practices are often highly optimized to the consulting business model. What is great about Cooper's goal-directed design is that you can use it in a design agency, and you can use it in a product/service company. While it takes a lot of practice to do well, the process follows a specific set of steps that are easily comprehensible and which will provide value, even to teams...