Ravdeep Chawla

Hey folks In the last few weeks, I've talked to heads of marketing in ~30 firms across europe and middle east. One common challenge that people highlighted was that creating contextual campaigns in all their markets and languages (German, French, Spanish, Dutch, Arabic) takes a lot of time and this makes it hard to do moment marketing. There is often a 30-40% difference in conversion rates...

Hello Hello 👋 I'm Ravdeep, the author of this book on pricing in ecommerce. This book is targeted at practitioners of pricing and discounting in ecommerce firms i.e., people in product management, marketing, analytics and finance functions making these decisions daily. Scratching your own itch is great advice. For three reasons: 1. you know others who are are willing to pay someone to solve...