About
I'm a Seoul-based UX researcher and product strategist driven by curiosity and a love for uncovering hidden insights. I ask the tough questions others often overlook and dig deep to test assumptions—even when everything seems to be working fine. My approach blends empathy, critical thinking, and data to shape products that truly serve users. Fueled by tea and a passion for thoughtful design, I thrive in cross-functional teams where research informs strategy, and strategy drives meaningful user experiences.
Work
Design
Badges
Gone streaking