Nikhil

When I started, my focus was on finding a new audience that aligned with my Ideal Customer Profile (ICP). Initially, the audience was not as large as I expected while building the product.

We initially targeted small and medium-sized businesses for Leapon but soon realized that freelancers and independent consultants found our tool incredibly useful. This unexpected user base shift led us to pivot our focus, resulting in greater success and user growth.

I generally start my day by checking team messages first to stay in sync. Once that's done, I move on to my email inbox

This product is not new but the approach to solve this problem holistically is unique.