Оксана Половинкина

I will be so blessed if it unloads me with unnecessary and dull preparation of marketing copies and creatives. For a small business, it feels like such drudgery to try and find these "right" words for the right audience. It’s especially true if you don’t know much about your audience. Endless testing seems like the only rational choice. Who do you target, anyway? If we’re a small company, would...