Odin Umeofia

During the last year, I made 10+ landing pages for MakerBox products (https://www.makerbox.club/). These landing pages are not masterpieces. But they convert. Here's the landing page formula that I use for all our best-selling products. [Can be applied to all digital products]. 1. Hero Block You never get a second chance to make a good first impression. This is why you need a killing Hero Block that will describe your offer and the product in 15 seconds. 1. 1. Heading 1. Describe what value customers will get after using your product. Add emotion, bold claim, or handle the objections. 1. 2. Product Description. Now it s time to explain how your product will deliver the promised value. Describe your product by highlighting unique features (2 or 3 sentences). 1. 3. Bonus point add a quick social proof. - number of customers - rating - an award (for example, a Product Hunt badge) 2. Product visual Show your product with images, gifs, and videos. People scan visuals faster than they read the text. We have 2-3 scroll screenshots that give the full experience of our products. Also, we guide users and highlight the value of each core feature. 3. Social Proof Add reviews from opinion leaders, user statistics, product awards, and press mentions. Reinforce your offer from a different angle. Remember people trust people. 4. Problem Agitation Describe the problem, highlight the negative consequences if this problem is ignored, and summarize the conclusion for users. This way, you and the users will be on the same page. 5. High-level Solution Now your users know about the problem but have no idea how to solve it. This is your time to shine. Describe your product and its value proposition. Same ideas as in the Hero Block but in a different variation. Tell how your product works. 6. Product Features Describe features through delivered value and sell benefits. To make this block pop add stunning visuals (ideally GIFs) and limit the number of features to 3-4 points. Limit feature descriptions to 2-3 sentences. 7. Handle objections You don't want to finish the story with feature descriptions. It's too boring. In this block, you state one more time what your offer is and why it's valuable for users. Moreover, you handle objections to make sure users have enough trust in your product and you. 8. Pricing Finally, describe your paid plans and the benefits of using them. - limit your pricing to 3 plans - highlight the most popular plan - list 3-5 benefits of each plan 9. FAQ List all tough questions that your users can have. Answer them shortly and concisely. Talk like a human. Even if you answered the question on the landing page, repeat it here. 10. Final Action Don't leave users without the final CTA Button. They scrolled all the way down for it. Make it dead simple to buy your product. Pro-tip: repeat your positioning one more time. 11. Bonus: the links to check how we use this landing page formula on our landing pages 1. Marketing Mega-Prompts (http://makerbox.club/marketing-m...) 2. MakerBox WorkBook (http://makerbox.club/workbook) 3. MakerBox Frameworks (http://makerbox.club/frameworks)

We have a software that turns websites into apps and we are trying to find the best solution to reach out to the right people who are looking to build an app for their business. Are there any suggestions/resources I can consult. Anything would be helpful.

I've been creating and managing Meta Ads for a while and I thought I'd share some tips on what I've learned. When Meta ads perform well they can be amazing for driving results. So for anyone who is wondering what works for their products here are a few tips for Ad creatives that I've seen generally work. 1. Faces: Because People Dig Faces! Faces work like magic? Even if your product is all digital, throw in a face whether it's a tutorial, testimonial, or just a message from the founder. Faces connect with people on a personal level and build trust, instantly boosting engagement. It's better if it is a short video but even an image with faces is more likely to work as an intro to your product than just the product alone. 2. Be Social Feed Compatible Make your content look like it belongs on your audience's social feeds. So it should be relatively entertaining that someone would want to watch even if they were not interested in your business. Ask people on the street questions about your product or even obviously stage it in a comedic way. As long as it fits with what people generally want from social media which are entertainment, digestible information, & good storytelling it is likely to work. The closer it feels to their everyday scroll, the better your chances of catching their eye. 3. Put a Spin on It: Be Scroll-Stoppingly Awesome! Take notes from ads that made you go, "Whoa, hold up!" Study them, learn from them, and add that special twist to your own content. It doesn't have to be over-the-top. Just make it different enough to break the monotony and make 'em take notice. There are obviously way more tips than this but this is a good first step if you just got some budget but have no idea what to do.