About
Hey, I’m Novicto — a product-minded builder focused on streamlining ad creation and marketing workflows with AI. We're launching Socialwiz Ad Generator – a fast, intuitive tool to help you create scroll-stopping, platform-ready ads in just minutes using AI and ready-made frameworks. It’s the first in a growing suite designed to make digital marketing effortless. I’m all about helping creators, marketers, and teams save time with practical, no-code tools. Excited to launch, learn, and build with the amazing Product Hunt community. Let’s make something great together!
Work
Product at KPI Media
Maker History
Forums
What comes first for you, the ad image or the ad copy?
Curious how other makers and marketers think through this:
When you're putting together an ad (for your own product or a client), what do you build first, the image or the copy?
Do you start with the visual and write around it?
Or do you write the hook/headline first and let that shape the visuals?
Do You Rewrite Your Copy from Scratch for Every Platform?
Yesterday, I asked about ad creation fatigue. And the comments really stuck with me:
@aliza_beth3 shared how tweaking copy to fit each format slowed her down more than expected.
@busmark_w_nika described the invisible drain of reformatting especially when repurposing content for platforms like Pinterest.
@manu_goel2 reminded us that getting it right is often what drags out the process not the tools, but the back-and-forth.
And @meghan_henry said what many of us feel: we just accepted the struggle as normal.
We didn t realize how much time we were losing here too not in the creative itself, but in the endless reformatting, rewording, resizing...
Hi, I’m Ludmilla – launching Cosmy tomorrow!
Hi Product Hunt!
I m a product builder and marketer with over a decade of experience leading international teams and launching consumer apps from AirBrush to Jaumo.
Right now I m launching Cosmy, an astrology app reimagined as a mindset and self-care tool. Think less fortune telling, more daily clarity. It's designed to be simple, personal, and actually helpful.
I ll be posting it here tomorrow morning would love your feedback or thoughts if you check it out!