Nathan O'Donnell

The biggest lesson I learned was the importance of finding targeted traffic. Just because 1 in 100 people should statistically convert, doesn't mean your traffic will behave accordingly. It's perfectly possibly to send 300 people to your site who hate your product. Conversely, with good targeted ads and SEO, I've seen double digit conversion rates where there were just tumbleweeds before.

They say the best tools are the ones you develop to make your own life easier. As I run a number of small to medium websites, I needed something that would check up on them, send me an SMS in case I was in a low-signal area and - most importantly - it needed to detect WordPress errors and treat them as downtime. That's the story of how uptimeANT was born - I hope everyone else can find some use...