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Should we advertise our PH launch with ppc campaigns?
Hello, community! I need a tip here... At V7 we are planning our first launch on PH, and the amount of helpful information and recommendations is incredible! I recently came across content that recommended also doing some digital campaigns creating custom audiences from Twitter. What is your take on that? Should we spend time on campaigns or just focus on community engagement and Ship? or do both? ;) Thank you :)
Why do websites still use 'Mailto' links for referrals?
Given, they are super simple to implement - but with so many better alternatives for better sharing UI - mailto links seem so outdated in 2022. - It offers no analytics on user behaviour once it redirect to the ESP. - It offers zero control to the host website. - It does not necessarily personalise the emails and clubs several recipients into the same email. - Worst of all, it takes your customer away to an external pop-up or window to complete a referral. I just don't get it. Why do websites still use this?
