Ron Pragides

I wrote this article awhile back: https://switchthefuture.com/2018...

As an early employee at Salesforce, I know first-hand some of the hurdles we were trying to solve for Sales teams. In the early days we added features like Big Deal Alerts, then Workflow Rules & Triggers, and later Chatter as a collaboration layer atop the Salesforce primitives. Momentum looks like a much more intuitive and real-time way for GTM teams to easily add automation and alerting...