Mary Kathryn Johnson

Timely topic, and great question, Sebastian! I have had remote team members for 4 years all across the U.S. and in Europe, and we communicate several times per week to keep the culture strong, and the work productive. Short strategy and tactical meetings are held every other day (and sometimes daily during launches and project deadlines). We use tools like Trello and Slack to keep our...

Hey Innovators - Growing and maintaining a Facebook(TM) group of engaged members who become warm prospects takes a lot of time, dedication and money. It no longer needs to. There are many guru strategies that suggest you: - Use Ads to a landing page as a fast way to generate leads for your group - Hire an army of appointment setters who cold DM members to start a conversation - Task those...

Great ideas. I would add to use an outline to stay on track for your message.

Regular, responsive communication is the best way to educate and support your customers, and turn them into ambassadors. What have I tried, and what has worked well? Wherever your customer choose to communicate, offer that to them - chatbots, email, live chat, phone, SMS, social channel DMs, etc. When you have had real conversations to know the words your audience, prospects and customers...

To have the targeted, qualified initial outreach and connection automated saves me more than time! It allows me to tackle the tasks only I can accomplish with the freedom of worry that the lead generation tasks are comfortably and safely taken care of for me. WOW!