Lina Albin

Hello everyone, We're currently at a pivotal point in our company's journey. Our growth has primarily been driven by SEO and SEA, which have been effective in targeting search intent. However, this approach has had significant implications for our closing rates, marketing costs, and overall roadmap. And it is not helping us targeting specific customer segments I believe it's time for us to shift our focus towards profitable customer profiles (time to define ICP ?) and the most effective acquisition channels for them. To make this transition successfully, I've been investing a substantial amount of time analyzing our customer database, looking at factors such as MRR, closing duration, lifetime cycle, industry, and more. My challenge now is turning this data analysis into actionable insights that our sales team can leverage effectively. Does anyone have any tips or strategies to share that can help bridge this gap and enable us to optimize our customer targeting and acquisition efforts?

From ChatGPT & Midjourney to AI feature in Notion, Bing of even Hubspot, generative AI a there, but do you use is daily to help you at work ? At Gryzzly we make a big use of chatgpt to help us in copywriting for landing page and for SEO keyword idea. Changed a lot of things for us, next step is to try plugins to analyse our customer datas and build recomendation for ICP analysis. Curious to read your thoughts on that and your tops and usage !

Looking for best practices, tips or tools