About
I have been working in brand management and marketing for over 15 years and also have my own marketing research courses. Data addicted and believe that the more data there is to make a decision and the clearer the picture of the situation at the input, the more correct the decision will be. Today I work as COO in Semantrum, a company that produces an AI platform for media monitoring and reputation management. This platform is a Ukrainian development. Now we are launching BrandVox - our new product that allows you to get quick analytics on your brand in comparison with competitors in two clicks, track hashtags, search for influencers and write great and effective posts on social networks.
Maker History
BrandVoxA tool for benchmarking in social media: metrics and content
Forums
How do you analyse conversation with your customers?
Hi makers, I have a few questions for those companies that get a large number of customer requests through various channels - phone, video calls, chats, instant messengers on social networks. And also for those who have active sales through phone and video calls. 1. Do you record your client calls? 2. If so, do you analyze calls? Not their quantity, but the context of conversation? What is the purpuse to do it: team coaching/customer experience improvement? Do you use any special tools to transcribe these recordings, or are you just listening to the audio tracks? 3. How do you work with customer requests? Do you analyze the context of calls in general for all customers (for example, to find out the most critical pain point of the product/goods)? I will be appreciate for your help or advice
Hunters and pre-launching
Hi to all! We will launch our product on PH soon and wanted to ask a few questions. 1. What worked explicitly in your message to the hunter? Why did he post information specifically about your product? 2. Maybe there is some list of what must be in your message for the hunter? 3. How do you choose a hunter? Do you write to all relevant ones? 4. When should I contact them - how long before launch? 5. Did you create a pre-launching landing page? How long before launching? Thank you so much for helping!
Do you track your competitors' performance in social network?
If yes, what metrics do you usually track? We will launch BrandVox soon; this is a solution for social media benchmarks based on quantitative (actions, likes, engagement) and qualitative (content evaluation) metrics. Wondering what the most crucial metrics for you are?