Lena Krzemieniewska

How long-term should OKRs be? We just launched our sales, it's now presale offer to be exact, and I don't know should this presale flight have it's own OKRs or should it be part of my big plan for what? This year, next three years? Please, let me know what is your standard, since I have to report to my investors and I'm confused with possibilities even though I've read many interpretations before. Thanks!

Two and a half years ago, I started Marketing Examples. People liked the case studies. So I left my job and went full-time. Since then, they've been read by more than one million people. Which... still blows my mind. Ask me anything about growing the site and newsletter to 90,000 subscribers. Or share what you're working on and get a few quick marketing and copywriting tips. Cheers. Update #001 Replying atm. Update #002 All done. Thanks.

Hey! I don't feel ready to launch fully on PH yet, but I want to build my community and brand here. Do you think that launching small product, freemium model, would be a good idea? To get this exact one you should log in into proper platform. Will it dilute final effect while launching product itself or not? What's your opinion?