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![Lauren Godwin](https://ph-avatars.imgix.net/7953955/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Lauren Godwin
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Referral program best practices?
We're exploring the idea of launching a referral program and wanted to get some insights from this community:
Have you implemented a referral program? If so, what worked well (and what flopped)?
What kind of incentives have driven the best results? (e.g., cash, discounts, extended free trials, extra resources, account credits, etc.)
Did you build it in-house or use a tool? (Thinking about...
![Lauren Godwin](https://ph-avatars.imgix.net/7953955/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Lauren Godwin
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Do you promote your product on LinkedIn? What's your strategy?
With the impending Tiktok ban, we're planning to move our educational content over to LinkedIn — but the algorithm doesn't seem to push out the content organically (more network based, which makes sense). How do you navigate this?
![Lauren Godwin](https://ph-avatars.imgix.net/7953955/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Lauren Godwin
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Customer research for sure. We ran surveys and user interviews - I honestly found the interviews to be the most valuable. Asking the right people the right questions will unveil everything!
What’s your strategy for building a product that solves real customer problems?
Abhishek Dutta
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![Lauren Godwin](https://ph-avatars.imgix.net/7953955/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Lauren Godwin
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We just wrapped up beta testing, and I found the negative feedback to be the most useful. It was honest, and every change allowed us to get closer to a product that users actually want to use. They wouldn't be giving it unless they thought the product had the potential to be valuable for them!
How do you handle negative feedback or reviews on your product?
Benjamin Lee
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Lauren Godwin
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We use Canva for all our guides, resources, social posts, + video editing! I think the interface is super versatile and intuitive, especially for quick projects.
What's your go-to design tool and why? (Figma, Photoshop, Canva, etc.)
Rahul Parmar
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![Lauren Godwin](https://ph-avatars.imgix.net/7953955/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Lauren Godwin
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Criticism! When I do user interviews, I'm really poking around to figure out what wasn't working for them and why. Every feature should bring value!
What type of feedback do you believe is most beneficial for makers?
Nathaniel Cook
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Lauren Godwin
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Browse your network, and check out places your target user would hang out at (social media, forums, events, etc) Good luck!
What steps can I take to find my first customer?
Caleb Foster
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Lauren Godwin
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Yes! We launched ours a little over a month ago after, and approached the strategy a little differently. Instead of directly promoting the product, we give real capital raising advice (which is aligned with the product) to give value while building community/trust - and hint at the product on top of it. We've seen an influx of new waitlist subscribers which is encouraging!
Do you use TikTok to promote your product? If so, please share your experience!
Ali Ataei
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Lauren Godwin
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What's your biggest pain point when raising capital? 🚀
Hi Product Hunt community! 👋 I lead customer success at Capwave AI, and I'd love to hear your input on these topics as we continue improving the product:
👉 What’s your biggest pain point when it comes to fundraising?
👉 If you could wave a magic wand and solve one thing about the process, what would it be?
Capwave is an AI-driven startup dedicated to democratizing the capital raising process —...