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A regular overview of the IAP market with expert insights. Increase your app revenue by learning the latest benchmarks on subscription LTV, retention, renewals, refund rates, price changes, and the best-performing paywalls.

State of In-App Subscriptions by Adapty
An in-depth report on the mobile subscription market

Kirill Potekhin
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Wow, works great! Do you have plans to launch on mobile?

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Kirill Potekhin
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That’s dope guys! Great idea and works smoothly 😉

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iOS in-app subscriptions insights, expert analytics, and benchmarks! Based on 20m subscribers from America, EU, UK, Asia, and Oceania:
* Average subscription price
* LTV
* Free trials analytics
* Subscription retention
* Billing issues
* Average subscription price
* LTV
* Free trials analytics
* Subscription retention
* Billing issues
Get it for free!

State of iOS In-App Subscriptions 2021
Insights & benchmarks of iOS in-app subscriptions

Enter your subscription numbers and get a unit economy: Revenue, LTV, Profit, Comission, ARPU and other metrics. Unlock advanced customization and download Google Sheet for internal usage.

Subscription Calculator by Adapty
Calculate economy of mobile in-app subscriptions

Kirill Potekhin
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This is definitely one of the most useful apps for mac. I started using Paste about 3 years ago, loved it the first day, but it got even better since then.

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Adapty is a service for analyzing and growing mobile in-app subscriptions. Use Adapty for paywalls A/B testing, measuring economy and customers promotion.

Adapty
Grow mobile in-app subscriptions 💵



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