KOLHUB

Working with a KOL gives you a shortcut to a ready-made audience. Their followers trust them, so if they vouch for you, it’s like getting an automatic pass. This approach works great for brands that need quick visibility. On the other hand, starting your own channel is a slower journey but builds lasting impact. Think of it as growing your own garden; you’re in control, nurturing your own...

Your points about social media’s role in PR are spot on! Here’s how I see it: Businesses can effectively use social media by first understanding their audience and crafting content that aligns with their interests and brand values. Active engagement—like participating in conversations and responding to feedback—is essential for building trust. Working with influencers and encouraging brand...

How do you define product quality when purchasing clothes, cosmetics, and gadgets from an E-commerce platform for the first time? @galadima_idris @deandre_akkuratov @ishaq_oyiza @william_ww