Kimmo Hintikka

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Sreekanth PM

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5yr ago

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When it comes to startup, is it better and less risky to enter into an established market?

When it comes to startup, I always see people run behind unicorn ideas which are many times overhyped or poorly implemented, is it less risky to enter into an already established market rather than creating a new market? Because what I believe is that no product can satisfy 100% of its customers, so there is always room for improvement and customer acquisition? Any thoughts on this?