Kimberly Cash

In SaaS, early user acquisition can be a major hurdle, and sometimes traditional marketing channels like ads or SEO aren t enough or cost-effective. I ve seen products like Notion leverage community-driven growth, or Airtable use referral programs deeply integrated into their onboarding to scale users organically. Similarly, Calendly grew through partnerships and embedding itself into workflows users already had.

I m curious beyond classic marketing, what s one unconventional user acquisition strategy that worked surprisingly well for your product in its early days?

• Were you targeting a niche audience or solving a very specific pain point?

• How did you implement and measure the success of that strategy?

• Did it help you attract engaged, long-term users rather than just volume?

• How did that approach evolve as your product scaled?

Would love to hear detailed examples and lessons learned from your own journeys!

616 users in 7 days.

#1 Product of the Week on Product Hunt (Education).

I stopped using YouTube.

About 4 months ago, I asked for beginner tips on Raycast so that I could start trying it out. I'd heard some people talk about how helpful it was, but just downloading it, I didn't really know where to start or how to get the most out of it.

Well, 4 months later, it is an integral part of my workflow now. I'd actually say it's one of the most impactful apps I use (the other being @Aqua Voice) in terms of really improving my overall work. I use it now for so many things every day, and I've gotten it set up to be incredibly fast and efficient for what I need. I think I would feel very slow and disorganized going back to not using it.