Kelvin H.

Love the motivation! And huge congrats on the launch! Adding to your tips, I’ve always relied on one of two approaches. They help you stand out, and kickoff that interest → attention → support cycle. Positioning: You either bring something new to the table Fuel: Or—if the space is crowded—lead with social proof to stand out with credibility instead Our first launch leaned heavily on the...

Hey Nika! Some thoughts on how to push past the early plateau: Three levers to pull - Audience: If your niche isn’t tapped out, find creators in the same orbit and cross-post or co-create. Distribution: Take your best performing posts and repurpose them into formats that travel—carousels, short videos, threads. Then use a paywall to convert interest into subs. Offering: Most newsletters...

You want to think about the "story arc." Get people excited about the problem, tease product sneak peeks so people feel like they’re watching something big unfold, and let them chime in with the resolution (your solution) so they feel invested. Good luck!

I’m in the Product Marketing Alliance Slack. If you’re looking to reach marketers in big tech, it’s worth checking out.