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![Justin Dunham](https://ph-avatars.imgix.net/639001/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Outlines are the backbone of high-performing content – and any content marketing team that's built to last. This guide and template lead you through the entire process: from SEO specs to research, copywriter communication to proper HTML tagging.
![Outlining for Content Performance](https://ph-files.imgix.net/afbbc1e9-1fbd-4046-b149-313d9d5e9243.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Outlining for Content Performance
Build outlines for better content and workflow, step by step
![Justin Dunham](https://ph-avatars.imgix.net/639001/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Justin Dunham
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Hey everyone! Keyword research is really time-consuming, and messy, so it's often hard for content marketers – especially at smaller companies – to justify investing the time in creating a good one.
That's a shame, because with SEO it's important to start early. Plus, keyword research is a great guide to content strategy.
So we wrote this guide. It's a structured, straightforward process. And...
![Build a keyword strategy in 3 hours](https://ph-files.imgix.net/0cbe3a6e-9454-4383-b4ae-ee5458c5632a.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Build a keyword strategy in 3 hours
Thoughtful, data-driven strategy without the slog
![Justin Dunham](https://ph-avatars.imgix.net/639001/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Building a keyword strategy from scratch is time-consuming (or, if you hire someone, expensive!)
We came up with a process that’s simpler, quicker, and that lets you start with pieces and build as you go. We're sharing it free, no email required.
![Build a keyword strategy in 3 hours](https://ph-files.imgix.net/0cbe3a6e-9454-4383-b4ae-ee5458c5632a.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Build a keyword strategy in 3 hours
Thoughtful, data-driven strategy without the slog
![Justin Dunham](https://ph-avatars.imgix.net/639001/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Justin Dunham
left a comment
Congrats on the launch. Onboarding engineers is really hard, lots of room to improve this experience for everyone!
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