justinparfitt

@tkrones Hey Tom, I'm Dean's co-founder. We launched our beta in Australia to test our assumptions and then launched globally in November 2014. The fundamental principles have remained the same, but there have been literally hundreds of changes to the product to make it easier to use. Most of the changes have been around navigation, though the last version was mostly about improving the...

There are 3 key principles baked into HeyLets, and together they're responsible for driving the high levels of engagement we're seeing (DAU/MAU is 44%) 1. HeyLets is about experiences instead of locations. Everyone's experience is unique, and experiences are therefore more personal. A feed of experiences is more interesting than a list of places. 2. HeyLets is about concise recommendations...