John Crazu

Given all the recent changes on Twitter like paid verification, daily restriction on the no. of tweets etc., and given threads is a replica of twitter - do you think it will replace Twitter?

Would you switch your online supermarket for the one that allows you to control / reduce the amount of plastic packaging in your grocery shopping

Using storytelling techniques in copywriting is a game changer. By weaving narratives into your copy, you can capture your audience's attention and leave a lasting impression. It's like adding a sprinkle of magic to your words. Here's how to do it. First Things First: Kickstart Your Copy with a Bang! Start with an attention-grabbing opening a relatable or intriguing story that hooks your readers right away. It's the perfect way to reel them in and make them curious about what's to come. Example Picture this: It's a scorching summer day, the sun beating down relentlessly. Saying "picture this" or "imagine" helps paint a picture and immediately helps readers understand the scene. Next  Introduce a Character Your Audience Can Connect With This character faces a problem or a challenge that strikes a chord with your readers. This builds empathy and keeps them engaged, rooting for the protagonist to overcome the obstacles in their way. Example You're drenched in sweat, desperately seeking relief, and dreaming of the perfect solution that can whisk you away to a cool oasis. In most cases, your character will be your target audience, and you will talk directly to them using "YOU". As Your Story Unfolds, Showcase the Hero of the Show  Your Product or Service! Highlight its unique features and benefits, demonstrating how it can be the perfect solution to the protagonist's struggles. Show the value it brings and make your reader see how it can transform their lives. Example Well, my friend, let me introduce you to the ultimate lifesaver: the Arctic Chill Air Cooler. With its state-of-the-art technology, this compact device becomes your cooling companion, delivering an icy breeze directly to your space. Don't just list features but give benefits: compact device = easy-to-carry cooling tool. End With a Compelling CTA Always end with a clear call to action telling your audience what they should do next. Example Don't suffer any longer. Get your personal cooling companion today!