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HERstory by marketHER.org is a weekly newsletter for women in tech. Each week, we chat with a different marketing leader and get to know HERstory. Then, we send you the takeaways, so you can apply them to your career.
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HERstory by marketHER.org
Career growth stories from tech marketing leaders
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Jes Kirkwood
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After years of launching, optimizing, and studying SaaS trials, we’ve discovered the formula for converting >15% of free trial signups into paying customers—and we’re giving you permission to steal it.
In this free ebook, we share our 6-step process for creating an automated and effective SaaS trial. You’ll learn how to:
• Define your trial conversion goals
• Pinpoint key user behaviors
•...
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How to Nail Your SaaS Trial
Convert >15% of free trial signups into paying customers

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How to Nail Your SaaS Trial
Convert >15% of free trial signups into paying customers