Jack Davis

Hi all, I recently launched Solon (www.solonfit.com), a completely free digital fitness platform with the end goal of driving great equity in the digital fitness space. While I'm still in the PoC (Proof of Concept) phase with much larger plans to fulfill my long-term vision, I'm trying to answer the question of "What is success?" for this phase. I am having some trouble establishing the KPIs around this, as every time I come up with a number it seems completely arbitrary. Some of the metrics I should track are pretty obvious (eg users, sessions, session duration time, retention), but I'm really struggling to put a target figure against them. Would love to hear how some of you have thought about this for your products!

What are some of the traditional PR strategies that you are still following religiously?

Been looking for some alternatives or opinions on some midday activities to help clear your head or relax. I've tried gyming but i prefer doing it in the evening.