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To measure ROI of digital marketing campaigns, first, calculate the total campaign costs, including all associated expenses. Next, track the revenue or leads generated from the campaign using analytics tools. Apply the ROI formula: ROI = [(Revenue - Cost) / Cost] × 100. Finally, analyze the results to assess the campaign's effectiveness and make data-driven adjustments. ref: geometry spot

Measuring the ROI (Return on Investment) of digital marketing campaigns involves evaluating the financial return relative to the cost of the campaign. Here’s a concise approach: 1. **Define Objectives:** Set clear, measurable goals for your campaign, such as increased sales, leads, or website traffic. 2. **Track Costs:** Calculate the total cost of the campaign, including advertising spend,...