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Gianna McDowell
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I look at two things: Do people stick around to the end, and do they care enough to engage? If both happen, I'm calling that a win.
How do you measure success when experimenting with new content formats?
Austin Armstrong
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Gianna McDowell
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We ran a meme-based campaign on LinkedIn(yep, LinkedIn) and it crushed! Got people laughing and talking-way more memorable that another polished ad.
What’s a non-traditional marketing tactic that has worked for your startup?
Austin Armstrong
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Gianna McDowell
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Honestly, it's a game of smart trade-offs. We pick one or two core goals for the month, double down on what drives results, and automate or pause the rest.
How do you prioritize marketing tasks when your team has limited time and resources?
Austin Armstrong
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Gianna McDowell
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Remote team for me. It gives me more time to spend with my loved ones
Remote team or Onsite office team?
Austin Armstrong
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Gianna McDowell
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Definitely a dog lover
Are you a dog lover or cat lover?
Austin Armstrong
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Gianna McDowell
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Someone made me try to eat edible fried insects! It tasted okay hahaha!
What’s the most interesting thing you’ve done recently?
Austin Armstrong
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Gianna McDowell
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Digital
Do you prefer to read print or digital books?
Jao Japitana
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